How Businesses Can Benefit From Social Media Platforms In 2018
When it comes to talking about SEO and marketing tips for 2018, ensuring your business has an influential presence on the web’s most popular social media platforms, such as Twitter, Instagram, and Facebook, is perhaps the most important take away from such a discussion. Here are 3 reasons from Ni SEO – Belfast SEO Company why you need to start using social media in 2018:
1. Reputation Management
There are many great tools that can monitor all the main social media platforms for mentions of your business. You can then read through the posts written and if someone has written something negative about your business, you can post a reply to their post in a bid to limit the damage to your reputation. If you don’t monitor popular social media sites for posts about your business, you risk having your business’s reputation destroyed online without even knowing why if a negative post goes viral.
Perhaps the best ways to get lots of free promotion for your business is the post something that goes viral. This means you need to post things that people will want to like, share, comment and retweet. Unfortunately, creating viral content is an art, not a science. To increase your chances of getting a viral post, you should post often and make your posts relevant to current events and perhaps tag other non-competing businesses. For example, if your business specializes in software, you could start collaborating with businesses that sell computer hardware that supports your software.
Platforms like Twitter are also a great place to inform your existing customer base of news relevant to your business. For example, you can post information about opening times (if you own a business with an offline store), new product launches, money off discount codes, shipping costs and more.